Product development is an indispensable activity for a life insurance company, especially today when the world is changing fast, and the customer is getting too demanding. The customers today do not buy products; they buy propositions.
With a design thinking mindset, we believe life insurance proposition development cannot happen in silos where the product team develops, and the other departments play a supporting role. Opening the product development process to include diverse views of both internal and external customers will help regain perspective on what customers want and really care about, which can fundamentally change the life insurance business by presenting new opportunities and giving it the means to address them.
We strongly believe that customers should be creative participants rather than passive recipients of life insurance products.
With that mindset, we partner with your company to help you determine what products to sell, how to sell them, and at what price so that you can focus on sales, marketing, and customer service. We can help your company implement products and pricing designed to fit with your broader business objectives.
While we focus on product management, we also have experts in below functional areas that are critical to the product’s success:
- Risk & compliance
Plug and play proposition development
Set up the products and propositions department
• Setting up the product governance committees
• Helping in hiring the product team and mentoring them
• Supporting you with actuarial services
• Designing products and help you distribute
Stepping in as an interim Head of products/Product manager
•Fill a gap (e.g., while an employee is on a sabbatical or parental leave)
Ideation workshops for innovation
• Help participants adopt a “beginner’s mind,” with the intent to remain open and curious, to assume nothing
• Shape the participant’s thinking during workshops, validating assumptions with potential customers and gathering additional fieldwork insights.
• Introduce creativity and innovation tools to participants and guide their thinking along the process.
• Push teams outside their comfort zone and challenge their standard assumptions to bring out radical ideas for innovation